Mission

Whatever challenges your company is facing in its development; we think it through with you.

Vision

“In an environment of increasing incertitude and ever changing business conditions, only a few factors ensure thriving and secure development of companies in so-called mature markets:

Unequivocal orientation of the activities and the business model of the company towards fulfilling sustainable customer needs

Creation of unique selling points via innovation, ensuring a clear differentiation from the competition

Perfect implementation of company strategies and business plans within required time frames and agreed budgets

This is the only way for companies in mature markets to win in the competition with actors from emerging markets, including  Asia”.

Roger Reichert
MD Synapse Brainware Srl

Core competencies

“In an environment of increasing incertitude and ever changing business conditions, only a few factors ensure thriving and secure development of companies in so-called mature markets:

INNOVATION

Lean product development

Need focused product development

Innovation process

STRATEGIC BUSINESS DEVELOPMENT

Change Management

Business model definition

Market positioning

International Partnership

MARKETING MANAGEMENT

Market oriented organisation

Routes-to-market

Portfolio Management

Marketing mix optimisation


The Consultancy advises the Clients during all phases, from the initial definition of the needs to the implementation of strategies and plans, covering the identification of resources and the realisation of detailed implementation plans as well.